Between Pastor Adeboye And Coca Cola Company
Having a customized coke bottle with one’s name written boldly on it is fast becoming a trend. At first, it was the celebrities in Nigeria that got the first treat of the ‘share a coke’ experience. Right now, the share a coke idea has traveled wide across Nigeria as a lot of names from all the tribes in the country in one way or the other have their places on the bottles of coke in every coke shop you enter. This has made even non-coke drinkers to patronize the global brand all for the sake of wanting to feel among and also be socially significant. Perhaps, this can make us say that one of the most successful marketing strategy in Nigeria today is the ‘Share A Coke’ idea. Talking about the Share a coke idea and popular figures in Nigeria, the likes of actress, Toyin Aimakhu, Blogger, Linda Ikeji and a whole lot more have been treated to a special share A Coke experience. Taking the ‘Share A Coke’ campaign further, the global brand has also extended its...