Sasha Fierce Is Dead: Beyoncé Introduces Latest Alter-Ego Called Yoncé

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Introducing Yoncé: Beyoncé welcomes her alter-ego in the video for her track Yoncé


She introduced Sasha Fierce to the world in 2008 with her third studio album I Am…Sasha Fierce.

But Friday morning Beyoncé made it clear that Sasha Fierce was no more and there was a new alter-ego in town – Yoncé.
And to make sure the 32-year-old’s new side got a memorable welcome – she was joined by models Jourdann Dunn,  Joan Smalls  and Chanel Iman in a very sexy video for the song simply entitled Yoncé.

The 30 second teaser was released in the early hours of Friday morning alongside with her self-titled surprise fifth studio album, which she has described as her ‘visual album’.


The short clip shows Joan  seductively licking her grill, while Chanel is seen writhing around on all floors while dressed in very sexy street wear.
Beyoncé, or Yoncé as she appears in the video, is seen wearing a very low-cut top while suggestively sucking on a lollypop and smoking a large cigar in a proactive manner.
Sexy: Jourdan Dunn is seen wearing a very skimpy outfit as she dances in the video
Sexy: Jourdan Dunn is seen wearing a very skimpy outfit as she dances in the video

The rest of the video sees the models and Beyoncé sliding up and down against a brick wall while wearing various sexy items. 
She sings: ‘See me up in the club with 50 of the girls. Posted in the back with my things on my grill
Brooklyn brim with my eyes sittin' low.
‘Every boy in here with me got that smoke. Every girl in here got to look me up and down.’
Jourdan Dunn also appears in the video for XO which is shot at New York's famous Coney Island fairground.
Up in her grill: Joan is seen licking her grill in the teaser
Up in her grill: Joan is seen licking her grill in the teaser


All strapped up: Chanel appears wearing a cut-out leotard, showing off plenty of skin
All strapped up: Chanel appears wearing a cut-out leotard, showing off plenty of skin
Working it: Joan Smalls also appears in the video showing off her endless legs
Working it: Joan Smalls also appears in the video showing off her endless legs
Bootilicous: The teaser shows one of the women wearing some revealing leggings
Bootilicous: The teaser shows one of the women wearing some revealing leggings

Beyonce and the model can be seen beaming away as they ride the rollercoaster and dances to the upbeat tune with her friends.
Speaking about the album, which had already been called ‘game-changing’ and ‘ genius’, the singer said: 'I see music. It’s more than just what I hear.
'When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.'
Another cameo: Jourdan also appears in the video for XO
Another cameo: Jourdan also appears in the video for XO
Underneath the sheets: Beyonce appears undressed in her video for Rocket
Underneath the sheets: Beyonce appears undressed in her video for Rocket

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